Vendors
日本語
search
  2. //
  3. Reports & insights
  4. //
  5. Customer Analytics in Wealth Management

Customer Analytics in Wealth Management

Create a vendor selection project
Click to express your interest in this report
Indication of coverage against your requirements
A subscription is required to activate this feature. Contact us for more info.
Celent have reviewed this profile and believe it to be accurate.
We are waiting for the vendor to publish their solution profile. Contact us or request the RFX.
Projects allow you to export Registered Vendor details and survey responses for analysis outside of Marsh CND. Please refer to the Marsh CND User Guide for detailed instructions.
Download Registered Vendor Survey responses as PDF
Contact vendor directly with specific questions (ie. pricing, capacity, etc)
12 December 2013
Bill Fearnley

Abstract

Increasing competition and regulation are putting pressure on financial services firms’ revenue growth. To uncover opportunities, many wealth managers are increasing their investment in customer analytics to glean insights from detailed information about customer accounts, demographics, and transactions.

In the report Customer Analytics and Wealth Management, Celent discusses the major types of customer analytics and the advantages of aggregating data to provide a 360-degree customer view. Firms are looking to improve their customer analytics in order to:

1) Grow share of their wallet with existing customers.

2) Improve customer service and reduce customer churn.

3) Increase effectiveness of customer acquisition strategies and tactics.

“The ability to process larger, more detailed data sets can enable analysts to observe commonalities that will improve predictive and prescriptive analysis,” says Bill Fearnley, Jr., Senior Analyst with Celent’s Securities & Investments Group and author of the report. “User-created content such as social media interactions and web information, when combined with the firm’s existing data, can provide a broader picture of the customer.”

This report analyzes the customer analytics process and examines the goals of customer analytics, including customer segmentation, cross-sell and up-sell, channel management, and customer service and support.

Client Access