Interactive Television and European Banking

April 26, 2001

Abstract

Paris, France  26 April 2001

Interactive Television in  European Banking   

Predicts strong growth of banking services on interactive TV in Europe, but will not overtake Internet as dominant e-channel

In a new report published today entitled "Interactive Television in European Banking", Celent Communications examines the burgeoning market for TV-based banking. An increasing number of banks, primarily in the United Kingdom and in France, have started to offer their services, including account balances, funds transfers, and bill payment via their customer's TV remote controls.

The rapid adoption of interactive television in Europe is propelling more and more financial institutions to offer these kinds of services. Currently, already one third of the top 20 European banks offer some form of interactive TV banking, with more to follow shortly.

"While banking via iTV is gaining in popularity, we do not expect to see the number of iTV banking users challenge the number of Internet banking users in the foreseeable future. By 2004, we expect that there will be over 10 million users of iTV-based banking services in Europe, compared with over 30 million users of Internet banking in the European market" according to Isabella Fonseca, analyst at Celent Communications.

The report includes a review of the iTV services offered by Cr馘it Agricole in France, as well as Abbey National and The Woolwich in Great Britain.

A Table of Contents is available online.

of Celent Communication's Retail Banking research service can download the report electronically by clicking on the icon to the left.

        

Send mail to info@celent.com with questions or comments about this Web site.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
mpace@celent.com
Tel: +1 212 345 1366

Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81 3 3500 3023

Table of Contents

 

Paris, France  26 April 2001

Interactive Television in  European Banking

Return to report abstract  

EXECUTIVE SUMMARY

 3

INTRODUCTION

4

WHAT IS iDTV?

6

Definition

6

 

How it works

7

THE ROLE OF BANKING IN iDTV

10

MARKET OVERVIEW

12

MARKET PARTICIPANTS

16

SELECTED iDTV INITIATIVES

19

 

Cr

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