Federal Anti-Spam Legislation (CAN-SPAM): What Insurers Need to Know

January 20, 2004

Abstract

New York, NY, USA January 20, 2004

Federal Anti-Spam Legislation (CAN-SPAM): What Insurers Need to Know

New Federal legislation took effect on January 1, 2004, requiring changes to email marketing practices. Although the changes are minor, failure to comply could result in fines or even jail time.

In a new report, "Federal Anti-Spam Legislation (CAN-SPAM): What Insurers Need to Know," Celent examines the CAN-SPAM Act and how it affects carriers. Recommendations are provided to assist carriers in planning their compliance efforts.

The report highlights portions of the Act that are of particular interest to insurance carriers. The new rules range widely in scope, from simply ensuring that the carrier痴 physical address appears on every email that could be considered advertising to complex issues related to independent agents' electronic marketing efforts.

"Even though complying with the initial phases of the Act is not difficult, carriers must take it very seriously. And they must keep a close eye on how the FTC interprets the Act moving forward," said Chad Hersh, a senior analyst in Celent痴 insurance practice and author of the report.

The report is aimed at helping business and IT executives begin a dialog with their legal and compliance counterparts. It also provides a model workflow for complying, as well as a timeline for the Act痴 implementation and interpretation.

The 12-page report contains 1 figure and 2 tables.

A is available online.

of Celent Communications' Property/Casualty Insurance and Life/Health Insurance research services can download the report electronically by clicking on the icon to the left.  Non-members should contact info@celent.com for more information.

        

Send mail to info@celent.com with questions or comments about this Web site.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
mpace@celent.com
Tel: +1 212 345 1366

Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81 3 3500 3023

Table of Contents

 

New York, NY, USA January 20, 2004

Federal Anti-Spam  Legislation (CAN-SPAM)

Return to report Abstract

 

EXECUTIVE SUMMARY 3
INTRODUCTION 4
HIGHLIGHTS OF THE CAN-SPAM ACT 5
NEXT STEPS FOR THE CAN-SPAM ACT 6
WHAT  INSURERS SHOULD DO NOW 7
CONCLUSIONS 10
OBJECTIVITY & METHODOLOGY 11

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