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  5. Disruption in the Sales Chain: How Haven Life Is Working to Close the Protection Gap

Disruption in the Sales Chain: How Haven Life Is Working to Close the Protection Gap

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8 June 2016
Tom Scales

Abstract

Celent has released a new report titled Disruption in the Sales Chain: How Haven Life Is Working to Close the Protection Gap. This report was written by Tom Scales, a research director of Celent’s Americas Life and Health Insurance practice.

Celent interviewed senior leaders of Haven Life to gain insight into their company and their direction. This report shows the history of the organization, how their model is different, and clues to the future of the industry.

As life insurance adds the direct channel to the longstanding agent channel, the differentiators will be based on innovation and technology. This report shows how Haven Life Insurance Agency, LLC and its parent organization Massachusetts Mutual Life Insurance Company are leaders in the industry transformation.

This report contains 23 figures.

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