Case Study: Banesto`s Mobile Banking and Trading

July 24, 2000

Abstract

Cambridge, MA, USA, 3 August 2000

Case Studies on European eBanking Published by Celent

Celent Communications has published a series of four case studies examining and analyzing electronic banking in the European market. Each of these case studies highlights both the bank's business strategy, as well as the technology strategy of the financial institution. These case studies show implementations at some of the most sophisticated e-banks in the world.

Deutsche Bank's Wireless Strategy This case study examines the world's largest bank's wireless strategy. In particular, Deutsche Bank has implemented wireless banking and trading using mobile devices that support the WAP standard. Deutsche Bank's wireless offering is extensive and includes domestic and international funds transfers, as well as trading of equities, bonds and options.  Banking via Interactive TV at Cr馘it Agricole Cr馘it Agricole, the largest bank in France, has long been a pioneer in establishing new electronic channels. The latest, based on interactive satellite TV has seen more rapid uptake than any of the bank's other channels, including the Internet and wireless devices. Mobile Commerce at Nordic Baltic (Merita) Scandinavia has long stood out as the leading region in terms of the development of wireless technologies. Merita Bank, in turn, has been one of the most aggressive banks in the world in terms of pursuing electronic channels. One of the first to offer Internet banking and trading, as well as wireless banking, this case study examines Merita's evolving wireless strategy.  Mobile Trading and Banking at Banesto Banesto was the first firm in Spain to offer wireless services using the rapidly emerging WAP standard. The bank was faster to market even than the mobile telephone network operators. This case study highlights the impact that Banesto has been able to achieve with its wireless system.   Members of Celent's Retail Banking and Retail Securities & Investments services can access these reports by clicking on the button to the right.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
mpace@celent.com
Tel: +1 212 345 1366

Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81 3 3500 3023

Table of Contents

//
Web Blogs  

   

  • Home
  • About Us »
    • + Analyst Access
    • + Methodology
    • + Analyst Bios
    • + Testimonials
  • Consulting »
    • + Competitive Intelligence
    • + Market Sizing & Positioning
    • + Gap Analysis
    • + Strategy Review
    • + New Market Entry
    • + Vendor Selection
  • Research »
    • + Banking
    • + Cross Industry
    • + Insurance
    • + Securities & Investments
    • + Analyst Access
  • News
  • Events
  • Press
  • Blogs »
    • + Asia Blog
    • + Banking Blog
    • + Insurance Blog
  • Login

Service Areas

Banking
  • » Retail and Business Banking
  • » Corporate Banking
Corporate
  • » Treasury
Cross-Industry
  • » Asian Financial Services
  • » Indian Financial Services
  • » Finance & Risk
  • » Wealth Management
Insurance
  • » Life
  • » Property/Casualty
Securities & Investments
  • » Capital Markets
  •                                                                   Contact Us |
  • Careers |
  • Become a client - join our mailing list

Celent

Celent Caption

Events

Event List More...

March 22, 2011

Celent Banking Webinar: Top Trends in Retail Banking More...

March 25, 2011

Celent Insurance Peer Networking Event: Service Innovation and Tomorrow’s Insurer: Approaches to Rethinking the Systems that Support Current Service Models More...

Recent Reports

March 18, 2011

Innovative Payments Startups: Bank Friends or Foes? More...

March 17, 2011

Celent Adopts ACORD Framework for BPO Research and Donates Extensions More...

March 15, 2011

A question of legacy: Managing and measuring behavioral risk in variable annuities More...

March 11, 2011

Outsourcing in European Asset Management: Recovery and the Potential for Growth More...

March 09, 2011

Business Analysis Competencies:Mirror, Mirror: A Self-Assessment by Banks and Insurers More...

   

Home | Terms of Use Copyright © 2011 Oliver Wyman

// //

Sign in to download reports and access personalized information