Advanced and Mobile Payments: What's Stopping You?
Banks are “showing insufficient urgency” given threats from competitors in new payment methods, finds joint Efma and Oliver Wyman report.
- Report cites survey results of 148 institutions from Europe, the Middle East and Africa (EMEA) and ten from the rest of the world.
- Only 30% of banks are investing heavily in new payment methods.
A wide range of new ways to pay are being introduced to the consumer market. From connected devices such as mobile phones, to the increasingly wide range of everyday objects onto which consumers can pre-load funds, alternative payments methods are now gaining traction, according to a 2012 survey of over 150 institutions underlying a new report from Oliver Wyman and Efma: Advanced and mobile payments: what’s stopping you?
More than 80% of banks offer internet payments and servicing capabilities, while fewer than 60% offer mobile banking services via a mobile-optimised website. Only 30% currently offer contactless credit or debit card capabilities, with that number falling to less than 20% for payments using Near Field Communication (NFC) standards. Banks are increasing spending on alternative payment methods, with 30% saying that they are investing heavily as it is essential to their future business. 50% of banks are only investing in order to keep pace or catch up with their competitors. This approach is not enough in an environment where new, non-bank competitors are gaining ground.
“Banks believe that merchants are reluctant to adopt the new technology because they fear consumers will not use it, and vice versa,” says James Sherwin-Smith, a senior manager within the Payments practice at Oliver Wyman, and author of the report. “The risk for banks is that new competitors will invest enough in both the technology and the marketing to overcome these barriers. This will weaken the role that banks play in fulfilling their customers’ everyday transactional needs, with an associated loss of the valuable information this provides.”
“Banks no longer have the payments field to themselves and have to fight against retailers, mobile phone providers, tech firms and new start-ups to position for a share of the market,” adds Patrick Desmarès, Efma secretary general. “Even if banks decide not to push hard in the alternative payments space, this should be a considered, strategic decision.”
Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies [NYSE: MMC].
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Table of Contents
2. What Is an Alternative Payment?
3. What Are Banks’ Priorities in Alternative Payments?
4. How Much Are Banks Investing in Alternative Payments?
5. Responding to the Strategic Challenge