Celent's Analyst Access service offers clients direct access to Celent research analysts. Clients can get answers to questions on emerging technologies, strategic issues, competitive information, as well as a broad array of topics via telephone or e-mail. Celent research analysts provide an impartial expert viewpoint enabling clients to make better, more informed decisions.
The ability to speak directly with a Celent research analyst is one of the most valuable benefits offered through a Celent research subscription.
Every Analyst Access inquiry receives a call back within 24 hours and a complete response is provided to you within one to three days, depending on the complexity of the request.
The following are representative examples of Analyst Access information requests.
A top-20 bank wanted to understand what other comparitive banks were doing online to capture high net worth customers. Were they offering new features/functionality? What has the customer response been? Were any banks doing a particularly good job? Would Celent recommend heavy investments in the online channel given that this segment relies so heavily on the relationship manager?
A team of analysts delivered a multi-page document providing our independent point of view about developments in high net worth marketing. Included were topics like deployment of leading tools with particular detail about single sign-on and online collaboration. Celent pointed to several new online features that promise to be useful to minimize risk in a portfolio and to better manage taxable events. Celent highlighted a number of vendor solutions that were particularly impressive and made recommendations for how this client might best plan to proceed with their own development of this channel. Also, Celent pointed to several financial institutions working on interesting and relevant projects and provided details about these endeavors. A conference call was held to explain key findings.
The client was able to benchmark their high net worth customer acquisition strategy against other banks in the industry. The long list of tools originally considered by the client was quickly reduced to a short list and rather than starting from scratch and canvassing the vendor space, the client was able to pinpoint vendors Celent had confirmed to be solid with current implementations. Overall the client was able to quickly modify its strategy and move forward with confidence in its knowledge of the space.
A bank executive was set to give a presentation the next day to senior staff regarding her team's new strategy with regards to new development plans for their Web-based cash management solution. She requested that Celent provide segmented data on what top-tier banks were spending vs. mid-tier banks on annual maintenance of cash management solutions after finding a chart and analysis that included only consolidated numbers in a recent Celent report. The executive was also interested to know if we had information on the small business banking market.
Within hours, Celent sent the executive a spreadsheet that broke down the estimated maintenance costs by bank tier and directed her to a report on the small business banking market. She was able to download charts and graphs directly from our Web site to incorporate into her presentation as all report charts and graphs are available online.
The executive was able to source several Celent statistics in her presentation to help support her team's strategy.
The e-business group of an insurance carrier client requested an onsite strategy session with two of our lead insurance analysts. The client wanted to present some of their plans for the upcoming year with the analysts and receive feedback.
The analysts attended a half-day session where the client presented an overview regarding several of their key initiatives. An informal discussion including all participants resulted in the exchange of ideas regarding key trends, vendors that were pursuing interesting solutions, and competitors' activities.
The client was able to fine-tune their strategy to include new avenues to pursue for product development, and meetings with vendors well positioned to help them execute their plans.
A vendor of transaction processing solutions in the payments industry was having trouble obtaining information on stored value programs of three US-based vendors and a number of UK players. They were looking to obtain more detailed information than what was available on Web sites. Namely, they were seeking information on types of stored value programs offered, detailed feature/functionality comparisons, client lists, partnerships, and financial information.
Within 48 hours, Celent provided 20 pages of notes outlining much of the information requested above. Celent had a subset of this information on-hand and used other means for collecting additional information, including contacting firms directly and speaking with users of these programs.
The client was able to complete the holes in its competitive analysis study and was impressed with the detail Celent provided.
Update to Published Research
A software vendor in the capital markets space requested updated data and analysis on the outlook for online bond trading after reading a Celent report published nine months prior. The client wanted to know if our outlook for the market had changed after significant changes in the landscape.
Celent's lead analyst held a phone call with the client to discuss the recent changes in the market, including the disappearance of a significant number of vendors trying to penetrate the market. The analyst discussed the strengths and weaknesses of the remaining vendors and pointed to the three that he thought would be most successful in the long run. They also discussed the adoption levels Celent expects to see by financial institutions over the next one to three years and the key areas of development to focus on.
The client incorporated the discussion into their decision whether to consider entering this market, either through proprietary development or acquisition.
Celent analysts frequently receive inquiries requesting a small piece of information, to which response time is less than 24 hours. Examples include:
- How many ATMs do the following countries have: USA, Canada, UK, France, Spain, & Germany?
- What are the main regulatory issues facing the securities industry?
- What are asset managers spending on STP initiatives this year?
- Who are the leading vendors of e-billing solutions for group insurers?